Dairy Brand Tillamook Honours First Voyage in Origin Story Spot

Building on the “Extraordinary Dairy” brand platform that was introduced by Tillamook County Creamery Association and initially launched last May, the 2025 brand campaign tells the tales of the Tillamook origin story which starts with the brand’s dairy boat named the Morning Star. Beginning 116 years ago, the Morning Star took sail to deliver a boatload of dairy to the people of the Pacific Northwest. Each piece of creative in this campaign is a layer of the brand’s backstory and the eras of their history of bringing delight to consumers through dairy. The Morning Star is central to their story and represents the brand’s first acts of going over and beyond to provide extraordinary dairy. 

The media strategy includes a robust mix across premium streaming platforms, social media, and digital placements, targeting key market segments that engage the brand’s loyal fan base and aims to further establish the brand’s presence nationally. 

“Through this new work, we’ve crafted a tale that connects the brand’s past with its present,” said Sarah Block, executive vice president, creative director at Leo Chicago. The Morning Star is more than an origin story for Tillamook; it is core to their DNA to do whatever it takes to deliver extraordinary dairy.”