Dad Braves a Tween Pop Concert Alone in New Samsung Spot

Today, Samsung debuted a new spot “Tween Pop” by Leo Burnett Chicago. It is the first Samsung ad showcasing the full integration of Galaxy S7 devices including the S7 Edge, the Gear 360 camera and the Gear VR headset.

In “Tween Pop,” meet a dad braving throngs of screaming tweens at up-and-coming boy band After Romeo* concert. His arm tirelessly props up a Samsung Gear 360 camera through the entire show. This heroic dad returns home to immerse his sick child into the concert she missed via a VR experience. Her sneeze-infused delight virtually attending the concert from her bedroom is one for the books.