DAC Moves Forward with New Website and Technology

DAC, an international full-funnel media agency specialising in Enterprise-to-Local strategies and activation, announces the launch of its new website and tagline, DAC Forward. With this bold step forward, DAC aims to communicate its full-funnel media capabilities that have driven award winning performance for its clients and earned the title of Integrated Agency of the Year at the US Agency Awards 2024. This announcement follows the launch of IRIS, DAC’s proprietary AI-powered operating system designed to streamline and optimise the creation, execution, and analysis of comprehensive media programs for clients and staff. It integrates cross-platform data, insights, and technology to drive innovation, enhance performance, and deliver unmatched results.

DAC Forward

For over 52 years, DAC has propelled forward and remained at the forefront of marketing innovation evolving from its roots in directory advertising to become a leader in digital transformation. As the marketing landscape evolves, DAC is moving forward with a renewed commitment to delivering integrated, full-funnel solutions — a seamless blend of digital and traditional media, technology, creative production, strategy, and data-driven insights. DAC Forward embodies this mission to connect brands with their audiences at every stage of the customer journey, from enterprise right down to the local level.

"Today’s marketing challenges require more than just performance optimization—they demand a holistic, integrated approach that we are uniquely positioned to deliver," said Nasser Sahlool, senior vice president of client strategy at DAC. "With DAC Forward, we are not just adapting to the changing landscape; we are leading the charge with groundbreaking, AI-driven solutions that set new standards for the industry."

Expert Forward

Behind the technology, DAC has strengthened its leadership team to drive it’s full-funnel media programs. Maura Pierson, with extensive digital and traditional advertising experience, oversees media planning, expanding DAC’s upper-funnel and traditional media expertise. Jenna Watson, senior vice president of digital media and recent GOLD GLOBEE® Award winner for Female-Led Department of the Year, has tripled DAC’s Media Team through organic growth and new business. Robert Cooney, returning from Horizon Next as VP of Client Strategy, will apply his diverse experience to support DAC’s complex client programs. Christine DeFazio, promoted to associate vice president, strategic insights, brings 20 years of experience in discovering truths and insights critical for crafting exceptional media programs. Together with DAC’s leadership, these additions bolster DAC’s growth and success.

Client Forward

Throughout its 52-year history, DAC has remained proudly independent, allowing them to innovate freely, prioritise their clients' success, and foster a culture of creativity, agility, and excellence. DAC Forward is an invitation to DAC’s clients and partners to join them as they chart a course for the future of marketing. With the new website, DAC is ready to showcase their expanded capabilities and the innovative strategies that will drive the next wave of growth for their clients.