DAC Appoints Maura Pierson as Vice President of Media Planning

DAC, a leading international media agency, has announced the appointment of Maura Pierson as the company’s new vice president of media planning. Maura, a seasoned professional in both digital and traditional advertising, joins DAC with a rich history of creating innovative full-funnel media strategies. At DAC, she will focus on refining the agency’s media planning practice as it continues to expand its expertise in upper funnel and traditional media. Maura joins DAC from Wpromote, where she served as senior director, media strategy for over two years. Prior to that, she held the position of media director at performics for about four years. Her experience includes building cross-channel activation and measurement strategies for brand and product launches across several verticals, as well as media activation across Paid Search, Paid Social, Programmatic, Radio, Television, and Direct Sponsorship deals. Throughout her career, she has worked across a multitude of verticals including entertainment, apparel, luxury, telecommunications, education, and agriculture.

“Maura’s deep expertise in full-funnel media strategies and her innovative approach to media planning make her an invaluable addition to our team,” said Norm Hagarty, CEO at DAC. “Her appointment underscores our commitment to providing our clients with comprehensive media solutions that drive measurable results.”

Maura’s approach to media planning is centred around the audience and their motivations, prioritising the target audience and matching that with media activations that drive measurable results. When asked about her motivations for joining DAC, Pierson said, “I'm very excited to join the team of talented performance marketers at DAC and help bring more full-funnel marketing to clients.