Cycle Through Time with Spectrum in Latest Campaign Highlighting Customer Commitment
Spectrum today made a series of announcements building on the Company's customer-first philosophy, backed by money-back guarantees. They include a first-of-its-kind Customer Commitment that provides performance and service benchmarks to Spectrum customers and a new and simplified pricing strategy that enables customers to choose bundles with price guarantees, including a 500 Mbps Spectrum Internet plan starting at $30 per month when bundled with two lines of Spectrum's fastest Mobile and/or Spectrum Video service. Additionally, all current Spectrum Internet and Spectrum Internet Ultra customers will have their speeds automatically increased for free to 400 and 600 Mbps, respectively.
These commitments are encapsulated within Spectrum's new brand platform, Life Unlimited, which provides customers access to a life of 'unlimited' opportunity and possibility when seamlessly connected through Spectrum's Internet, Mobile and Video services. Spectrum's new Customer Commitment, pricing plans, speed increases and brand platform will roll out across its 41-state footprint this week.
Setting the Standard: Spectrum's Groundbreaking Customer Commitment
To ensure Spectrum's new Customer Commitment is aligned with customers' changing needs and expectations, the Company conducted extensive research with current and prospective customers, as well as its employees. This input helped shape the development of the Customer Commitment, which is built around Spectrum's promise of "keeping you connected to enhance your life, whenever and wherever you need us."
Guaranteed Pricing up to Three Years when Bundled and Increased Internet Speeds
In line with its Customer Commitment, Spectrum also announced improved pricing plans – with guaranteed pricing for up to three years – and speed options that will benefit new customers, create more choices and provide faster speeds for existing customers. Beginning Tuesday, September 17, Spectrum Internet, with starting speeds of 500 Mbps, will be offered as low as $30/month, and Spectrum Gig will be offered as low as $40/month, when each are bundled with two lines of Spectrum's fastest Mobile and/or Video services.
For customers who don't take advantage of these new bundled rates, the industry's first converged offer, Spectrum One, remains available, now with a higher starting speed of 500 Mbps with one free Unlimited mobile line included for a year.
"This new commitment to our customers goes beyond words; it is about action," said Cliff Hagan, executive vice president, customer operations for Charter Communications, Inc., which operates the Spectrum brand. "With approximately 100,000 employees, our customers are also our friends, family and neighbours, and we hold ourselves accountable to them. If we are charging for a service, it should work all the time; if it doesn't, our customers should trust that we'll make it right. By focusing on reliability, transparency and outstanding service, we want to exceed expectations, build lasting loyalty and address our customers' needs with renewed energy and focus on keeping them seamlessly connected. We've already made the investment in our people, tools and systems that will allow us to execute on these commitments and fully stand behind the great value, products and services we provide to our customers."
Introducing the 'Life Unlimited' Brand Platform
By refreshing the Spectrum brand around the Life Unlimited theme, Spectrum is emphasising how its advanced network and cutting-edge connectivity products and services create opportunities and remove barriers to help customers live their best lives. Starting tomorrow, a series of new Life Unlimited themed ads will begin running across Spectrum's footprint on all media channels, including TV and digital campaigns for residential and small/medium-sized business consumers. Additionally, Spectrum is introducing a new brand colour palette and sonic.
Spectrum's refreshed brand, encapsulating its Customer Commitment, reflects the Company's purpose: to connect customers to what matters to them, from entertainment to education, from family and friends to their careers, and to the possibilities of living their lives, unlimited.
"Today's launch of Spectrum's Life Unlimited brand platform marks a milestone in our journey to redefine what a connectivity company means to its customers," said Sharon Peters, executive vice president, chief marketing officer for Charter. "This initiative is about so much more than a new look and feel for the Spectrum brand; it is a fundamental shift in how we operate, with the goal of building more trust with our customers. Life Unlimited is a platform for action that holds the customer experience at the centre of everything we do. By delivering competitive, reliable products and exceptional customer service at an incredible value, we are declaring our unwavering commitment to helping our customers lead unlimited lives, anywhere and everywhere they need us."
