Cut+Run's Jay Nelson Cuts John Deere Spots

Cut+Run’s Jay Nelson edited the new John Deere campaign via GSD&M and directed by Karen & Warren Fischer of production company Bunker. The campaign includes content created for use online, broadcast and more, including “Name on It” and “How We Run”. The videos showcase John Deere’s commitment to those who rely on its products each and every day. Against artfully framed sequences of a tractor’s design and assembly, a commanding voice and steady drum beat reminds viewers of the intense standards, deep history and forward movement. 

 

 

 

“The project was exceptional: great people, great execution, all in the great city of Austin,” says editor Jay Nelson. “The whole process unfolded in such a way that we had time to explore the best visual story. Warren and Karen Fisher worked really hard to create a lot of graphic visual options for us and everyday was a new exploration.”

 

Credits

 

Agency: GSD&M

EP: Laura Busino

Producer: Monique Veillette

Executive Creative Director: Jay Russell

Group Creative Director: Tom Gilmore

Creative Director/Art Director: Scott Brewer

Creative Director/Writer: Clay Hudson

Associate Creative Director/Art Director: Cheyenne Gallion

Sr. Art Director: Judd Oberly

Sr. Copywriter: Michael Page

 

Production Company: Bunker

Directors: Karen Fischer & Warren Fischer

Producer: Stephanie Bargas

Head of Production: Nattallie Schiavo

 

Editorial Company: Cut+Run

Editor: Jay Nelson

EP: Carr Schilling

MD: Michelle Burke