Cut+Run Edits “Swing Your Swing”

Dick’s Sporting Goods’ “Swing Your Swing” could well be called Zen and The Art of Golfing or the Tao of Palmer. Directed by Max Malkin and edited by Akiko Iwakawa for advertising agency Anomaly, the simple and eloquent commercial pays homage to finding your own individual swing style like legendary golf master Arnold Palmer. 

 

“I was inspired by the concept and by the beautiful footage to weave together these unique and intimate sporting moments by pros, semi pros and amateurs and build an escalating rhythm to the commercial,” says editor Akiko Iwakawa. 

 

Spot Title: “Swing Your Swing” :60

 

Advertising Agency: Anomaly, New York, NY

Chief Creative Officer: Mike Byrne

Creative Director: Seth Jacobs

Art Director: Mark Sarosi

Brand Director: Damien Reid

Project Manager: Rachel Miller

Head of Production: Andrew Loevenguth

Producer: Emma Starzacher

 

Production Company: Smuggler, New York, NY

Director: Max Malkin

Executive Producer/Partner: Patrick Milling Smith

Executive Producer/Partner: Brian Carmody

Executive Producer/COO: Lisa Rich

Executive Producer: Allison Kinzman

Executive Producer: Laura Thoel

Producer: Pedro De Oliveira

 

Editorial Company: Cut + Run

Editor: Akiko Iwakawa

Assistant Editor: Adam Bazadona

Producer: Ashley Carrier

Executive Producer: Rana Martin

 

Telecine: MPC 

Colorist: Mark Gethin 

 

Audio Post: Sonic Union

Mixer: Mike Marinelli

 

Conform/Flame Artist: Cut + Run, Joseph Grosso