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Creative

Curved Arrow Supervises Major Sync Deal For Toyota's 'Musical City'

Soho music search & clearance company clear rights for 14 tracks in landmark campaign

Curved Arrow Supervises Major Sync Deal For Toyota's 'Musical City'

Toyota Yaris Hybrid present their 'Musical City' Campaign, featuring a collection of some of the best songs to sing to when you're driving.

Curved Arrow worked with the teams at Toyota and Saatchi & Saatchi to select, negotiate and clear the rights for the final list of songs including Locked Out Of Heaven, Uptown Girl, Total Eclipse of The Heart, Karma Chameleon, Heart Of Glass and I Like To Move It which can be all heard on the 'Musical City' flim above, alongside more tracks to be shown as Street Signs including but not limited to California Dreamin' and Your Song.

The 'Musical City' film is part of a wide ranging campaign also featuring a TV Commercial to air across Europe this month.


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Category: Automotive , Cars