Curated-Travel Platform Plum Guide Appoints Stink Studios as Strategic and Creative Partner

Stink Studios’ first brief is to create a platform idea and campaign to raise awareness of the Plum Guide brand and proposition. The first phase of this campaign will break in June, coinciding with the northern hemisphere’s first big summer of travel since the pandemic began, and will include a social-first brand campaign, content and experiential.

Stink Studios was one of a handful of creative shops Plum Guide approached about the campaign. The studio won the business after hosting a chemistry and working session with Plum Guide’s marketing team, headed by Ali Lowry, instead of a formal pitch. 

Ali Lowry, chief brand officer at Plum Guide, said: “Plum Guide is a business with big ambitions. We are committed to becoming the next iconic global travel brand. To do so, we need to take risks and raise our head above the parapet. We believe Stink Studios is the perfect creative partner to help us on that journey. In our time working together I’ve been really impressed by their bold creative thinking and ability to deliver campaign ideas that really will move the needle.”

Tom Barnes, head of strategy at Stink Studios, said: “Plum Guide is already recognised as one of the travel industry’s leading tech startups. As its strategic and creative partner, our job is to ensure the brand is recognised as the definitive tastemaker in the market, putting Plum Guide well and truly on the map and helping them navigate growth in this exciting time."