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Hires, Wins & Business
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Crispin Porter + Bogusky London Announces Dedicated Shopper Practice

Creative agency integrates Path Worldwide to help clients unlock value in shopper behaviour

Crispin Porter + Bogusky London Announces Dedicated Shopper Practice

CP+B London is to launch a shopper and activation speciality offering. This  follows the full integration of Path Worldwide (the agency bought by Crispin Porter and Bogusky when it acquired The House Worldwide in 2014), which was shortlisted as UK Best Breakthrough Agency at The Guardian/MAA Best Awards 2015.

Path Worldwide founders Philip Slade and Ben Stobart and the Path team will work alongside CP+B London’s creatives and planners to fully activate client brands and drive engagement across the spectrum of shopper touchpoints.

Richard Pinder, CEO UK and International at CP+B commented, “Today’s multi-channel world demands increasingly innovative approaches to unlocking value in the path to purchase. In integrating Path with CP+B London we now offer clients deep shopper and activation expertise seamlessly connected with award-winning creative ideas.”

Philip Slade, co-founder of Path added, Consumers now happily skip between digital, physical and social channels to complete a single purchase. They do this while two key opposing mind-sets are re-shaping retail; shoppers who seek greater automation, versus those who desire richer experiences. It’s an incredibly exciting time that demands a new approach to insight gathering and planning of activations.