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Credit Card Geeks Show Off Their #GoodSkillsBadSkills in New MBNA Footy Ad

Outsider, 3 months, 1 week ago

TBWA Manchester kicks off the Euros with new spot directed by Outsider's Jim Glichrist

Credit Card Geeks Show Off Their #GoodSkillsBadSkills in New MBNA Footy Ad

TBWA Manchester has produced its second TV ad, as part of MBNA’s boringly good at credit card stuff campaign.

This time the MBNA geeks have been caught up in the buzz around the football frenzy. But instead of them pulling off world class football skills, they mess up. That is until we talk credit cards, when they enthusiastically celebrate their hat-trick of Moneyfacts credit card provider of the year awards.

The work was created by Ant Harris and Dan O’Keeffe, and was directed by Jim Glichrist through Outsider.
“People aren’t naturally interested in finance brands. So we’ve used the hype around the football and disrupted it in a funny, irreverent way by showing how MBNA aren’t good at football but demonstrating their obsessive dedication to being the best at what they do,“ said Fergus McCallum, CEO at TBWA Manchester.

Creative Agency

TV Producer: Lou Vasey

Copywriter: Dan O’Keeffe

Art Director: Ant Harris

Executive Creative Director: Gary Fawcett, Lisa Nichols

Planner: Lorna Hawtin

Account Director: Mark Bostock

Creative Agency: TBWA Manchester

Media Agency

Media Agency: Mediacom

Music and Sound

Sound Design: Wave


Editor: Ben Campbell @ Cut & Run

Post Production / VFX

Post Production House: Absolute

Production Company

Production Company: Outsider

Producer: Tex Travi

DOP: August Jakobsson

Director: Jim Gilchrist

Category: Credit cards , Finance/insurance

Genre: Comedy