Creature Tames the Beast in Latest Campaign for carwow
After winning the carwow business in November 2017, Creature launched the brand's latest campaign ‘Tamed’ on Boxing Day.
The campaign aims to drive awareness of how carwow can help its customers navigate the complexities of the car buying process, empowering them to find their perfect car. Whilst also creating a stand out positioning and memorable strapline.
It’s an epic, cinematic film befitting the ambition of the UK’s fastest growing start-up, and is a clear move on from the brand’s previous campaigns.
In the spot, the world of car buying, which can sometimes be intimidating for the average buyer, is likened to a pack of wolves, taunting our heroine. However, armed with the knowledge and expert advice that carwow provides their customers, she’s able to find her perfect car and ‘tame’ it, driving away at the end of the spot, as we see the line ‘Car buying. Tamed’ appear on screen.
Ben Middleton, Chief Creative Officer at Creature, said: "A start up really going places. A brief demanding boldness. A stupidly ambitious script. And a production that somehow turned it all around. It's been one hell of a ride. And we couldn't be prouder of where we've got to."
