Creativeland Wins Godrej Masterbrand Account
Following a year-long process, Creativeland Asia has been appointed the communications partner for Godrej Masterbrand.
Having partnered Godrej in revamping iconic brands like Cinthol, Godrej No.1 and Godrej Expert and crafting brands like Godrej aer and Protekt over the last couple of years, Creativeland credits its win to its deep understanding of the Godrej culture.
Shireesh Joshi, COO, Strategic Marketing Group at Godrej says: “Godrej Masterbrand is extremely excited to have CLA on board as the creative agency. Look forward to working with them on many successful and award winning campaigns. With their deep knowledge of the Godrej brand and their unique approach it will be a win-win partnership for us.”
Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia,
adds: “Godrej Masterbrand is more than a mandate. It is a responsibility.
Especially given the fact that it straddles such a varied portfolio from FMCG
to real estate to consumer durables, across multiple geographies. We spent
a year and a half getting a deep understanding of the history, the culture and
the legacy of Godrej before even attempting to pitch for the Masterbrand. Creativeland
looks forward to contributing strategically towards an ever evolving and
contemporary Godrej Masterbrand.”
It’s an all-encompassing mandate, including digital, social and mainline.