Award-winning creative studio Aggressive has just launched its futuristic new site.
Being a one-stop soup to nuts shop, taking projects from initial brief all the way through completion, Aggressive outgrew its previous site model thanks to an ever-expanding body of work and offering.
The new site facilitates easy navigation of this impressive portfolio, thanks to a tag-based system which allows users to find the exact discipline and style of projects they want - all while being immersed in the beautiful aesthetic. The three main categories are artful, design-driven ‘Live Action’, ‘CG and Animation’, and ‘Experiential’, divided into further disciplines such as ‘XR', ‘Live Events', and ‘Projection'.
In addition to a case study for each project, complete with stills, process, and behind the scenes insights, Aggressive has incorporated a video player and a sidebar of recommendations, allowing for easy, intuitive browsing of the studio’s portfolio.
Promoting further immersion into Aggressive’s world, users can find a gallery in the site’s ‘About’ section, giving a sense of all the team’s adventures over the last years, as well as a glimpse behind the scenes at the company culture.
Viewers will also notice a ‘Club’ of Aggressive merchandise and goodies - but it’s not a regular store. Rather than purchasing the items, users will have to know the secret answers to a series of questions to be shipped the items for free. Among these products are Aggressive’s hats, which have become somewhat of a collectible in the industry. These feature the Aggressive robot, which has also been given a facelift - while remaining true to its original design.
The web development and rebrand are the result of a long process of collaboration with two of Aggressive’s long time friends and collaborators, Piotr Buczkowski of Tato Studio and Leszek Juraszczyk of Signal-A. Piotr was responsible for Aggressive’s very first branding, so the team continuously returns to him to experiment with different looks that reflect how the brand has been evolving over the years. Leszek, meanwhile, refined the web design, testing various UI systems and looks to arrive at the slick final result.