Crafting Creativity Across Borders with The Maestros

Operating as a unified network of directors across North America and Latin America, few names are as synonymous with creative excellence and international reach as The Maestros. Founded in Mexico 20 years ago, the production company has grown rapidly in the last year, transforming into a global powerhouse with offices in Chile, Colombia, Peru, the U.S., and soon, Spain.

The story so far reflects an unwavering commitment to craftsmanship, collaboration, and the art of storytelling. As it celebrates its 20th anniversary, The Maestros stands at the forefront of the industry, delivering innovative and high-quality solutions for prestigious brands like Toyota, PepsiCo, and Amazon, and music artists like Becky G and Pharrell Williams.

Here, LBB’s April Summers discovers how The Maestros' journey began with a clear mission: to fill a gap in the market for craftsmanship and high-calibre production values. And how that mission has continued to evolve in response to an ever-changing global landscape.

​The Genesis of The Maestros

Enrique Nava, CEO and partner, tells me how The Maestros was born out of a desire to deliver exceptional results and collaborate with clients to develop creative solutions for complex challenges. Adamant on taking the industry by storm, he and co-founders Rodrigo Valdes and Rogelio Sikander, were set on filling a significant gap in the market by focusing on craftsmanship.

From the beginning, this approach saw the company blending creative excellence with versatility. With a team of directors offering a broad range of styles, The Maestros applies its unique vision to each project, tailor-making the final product to suit the specific requirements of every client. The flexibility of the team ensures that even the most ambitious projects are executed to perfection, no matter the scope or challenges involved.

Another very distinctive aspect of The Maestros is its operational structure. Despite having offices across multiple countries, the company operates as a single entity, a quality facilitated by international head of production, Antonio Acosta. “We work as one office which means that our clients benefit from the consistency of working with the same team and method, no matter which location they are engaging with,” Enrique explains.

Antonio oversees the international docket, helping provide a seamless experience for clients and ensuring quality is maintained across all locations. By working together, sharing ideas and resources to make sure that every project receives the full strength of The Maestros, each project benefiting from the combined expertise of the entire global team.

Executive producer Martin Feuerstein explains that the company’s global presence allows them to offer clients a broader range of talent and production capabilities. “We’ve built a strong network of trusted partners who align with The Maestros’s core values — prioritising creativity while fostering reliable, long-term relationships,” he notes. This network enables them to provide fast, creative solutions, regardless of where the production is taking place.

Whether in Latin America, North America, or beyond, The Maestros’ international reach ensures that they are always well-positioned to meet the demands of the modern production landscape.

A Safe Haven For Creative Talent

At the heart of The Maestros’ success is its dedication to nurturing talent and fostering creativity. Discussing the importance of supporting their directors’ creativity, Enrique explains how the team encourages talent to pursue passion projects, knowing that the creative freedom these projects provide results in fresh, innovative ideas that elevate every aspect of their work.

The Maestros is especially proud of its diverse roster, which spans various nationalities, experience levels, and creative approaches. This diversity not only enriches the company’s creative output but also ensures that they can cater to clients in a variety of markets. Staying closely attuned to political, economic, and social factors influencing the industry, The Maestros has been particularly instrumental in offering a platform for women directors, ensuring that the voices and visions of diverse filmmakers are well-represented in the industry.

“Our goal is to connect clients with the best talent in what has always been a safe haven for creativity and innovation in film,” says Martin. “With its expansion, The Maestros USA is committed to reviving this essence through a carefully-curated roster of directors, tailored to the evolving needs of the North American market.”

Embracing the collaborative energy of co-directing, The Maestros is known for bringing multiple directors together on projects, keen to marry unique perspectives. This approach harnesses the strengths of each director, supported by the company’s extensive resources, to create something truly special. It is this blend of creativity, collaboration, and expertise that sets The Maestros apart in a crowded industry.

Pushing Production Further

Looking to the future, The Maestros is excited to push creative boundaries even further — but never at the expense of authenticity. As the company continues to grow, navigating new markets and working with increasingly global brands, one of the biggest questions has been how to scale without losing the intimacy and creative spirit that have defined its success.

“At The Maestros, our commitment to craftsmanship is at the heart of everything we do,” says Rodrigo. “Each project is an opportunity to create something visually and artistically compelling. That’s why we foster close collaboration between our directors and clients—it allows us to find the best creative solutions that align with both the vision and the needs of every brief.”

This creative approach is reinforced by an operational model that prioritises flexibility and teamwork across borders. “As we expand into multiple countries, the growing size of our team becomes a valuable asset,” he adds. “It allows us to tap into a broader pool of talent and resources while maintaining the standards of excellence that define The Maestros.”

Of course, with global expansion comes the challenge — and opportunity — of navigating cultural nuance. For a company with directors from across Latin America and North America, this isn’t new territory, but a built-in advantage.

“We embrace the diverse cultural backgrounds of our directors,” says Rodrigo. “We use their unique artistic visions to create projects that feel authentic to local audiences while still appealing globally.” The team is constantly attuned to cultural shifts and emerging trends, ensuring the content they create remains relevant and resonant wherever it’s seen.

Martin echoes this ethos, adding that cultural awareness is more than just representation — it’s about empowerment. “We actively cultivate an environment where diverse voices can be themselves and lead,” he explains. “We don’t just adapt to different perspectives, we elevate them, ensuring that every story we tell is as compelling as it is true to its roots.”

This idea has become a driving force behind The Maestros' latest expansion, including the upcoming launch of TM Cine, the company’s new long-form arm focused on fiction and television. “We’re particularly excited about expanding into the world of fiction,” says Enrique. “It allows us to explore deeper character development, immersive worlds, and cinematic experiences.”

For Martin, it all comes full circle. “When I met Enrique, we immediately connected — not just in our vision for the brand’s future, but in our shared belief that we needed to become strategic partners with our clients,” he reflects. “Now, being one of the many members around the network leading the growth of this brand as a global company is truly a dream come true.”

With 20 years behind them and an exciting global future ahead, The Maestros remains a creative force defined by authenticity, cultural fluency, and an unwavering dedication to craftsmanship.