CRAFT Europe Bolsters Senior Team with Two Key Hires

CRAFT Europe, the integrated creative production agency, a division of McCann Worldgroup, today announced the appointment of Lydda Vasquez and Maria Nordstrom to newly created positions as the agency continues to accelerate its growth and development. Vasquez joins as Client Service Director, EMEA and Nordstrom as new Business Development Director.

Today’s announcement follows a series of new hires to strengthen the operational capabilities for CRAFT at a European level, the development of local teams in France and Spain and the unification of production operations and studios (TV, Art Buy, Print, Digital, Studio over the past few years. Vasquez and Nordstrom will focus on driving CRAFT Europe’s momentum through client relationships and organic growth opportunities.

Vasquez will be responsible for developing core relationships with prospective and existing client partners, and streamlining the way the agency engages with all clients, regionally and locally, to deliver unique production solutions. 

A 17-year global marketing expert, with over a decade on the production experience, Vasquez has led  Global accounts and managed cross-discipline teams for TAG Worldwide and KODAK. Most recently, she served as Group Account Director at Hogarth overseeing accounts such as HSBC and Rolex.

Nordstrom brings an impressive track record in global client expertise to her role where she will focus on developing CRAFT Europe’s diverse brand portfolio.  She has been with the CRAFT Global team for the last 3 years focused on new business development and prior to this joined McCann New York.

“These appointments mark a new phase in our extraordinary growth and continues our focus on operational excellence and delivery of an innovative multi-channel production model across Europe. By hiring best-in-class talent with the proven talents of Lydda and Maria, we aim to elevate the transformative work we do for our clients and, consequently, their businesses,” said Sergio Lopez, Chief Production Officer, McCann Worldgroup Europe and Managing Director, CRAFT.