CP+B's Trio of Award-winning Hires

CP+B announced today the hiring of award-winning Creative Directors Sesh Moodley, Matthew Elhardt and Avital Pinchevsky to its Boulder office.

 
Sesh Moodley comes to CP+B from AKQA, where he was a Creative Director on a number of Anheuser-Busch InBev brands, including Budweiser and Bud Light. Over the course of his career, he has led innovative campaigns for global brands at agencies across the UK, Australia and the US. Prior to AKQA, Sesh was at Naked Communications in Sydney, where he received some of the industry’s top honors for campaigns like “Steal Banksy” for Art Series Hotels, which won Cannes and Effie Gold, “Overstay Checkout” for Art Series Hotels, which won Cannes Silver, and the “Speedkills” for Transport Accident Commission (TAC), which received Gold at both New York Festivals and Spikes Asia. Sesh has also worked at Lowe and Partners, Leo Burnett and Ogilvy & Mather. Prior to his advertising career, he was a Sydney-based music producer and musician who supported acts like Beastie Boys, Body Count, Ice T, Pixies & Infectious Grooves.

 
Matthew Elhardt brings to CP+B more than 15 years of experience working on influential brands like Nike, Apple, adidas, Coca-Cola, ESPN, Sony, and Heineken, while he has held staff positions and freelanced at a number of well-known agencies, including Media Arts Lab, Wieden+Kennedy, Fallon, Goodby Silverstein & Partners, TBWA/Chiat/Day NY and Leagas Delaney. Most recently, Matthew was Creative Director at 180 LA. His work on acclaimed campaigns such as HP Digital Crime Fighters, Subaru Mediocrity and CNET has brought industry recognitions like One Show Gold, Art Directors Club Gold, ADDY Best in Show and a Webby Award. Matt was also formerly a teacher at the Miami Ad School and an Art Directors Club judge.

 
Avital Pinchevsky comes to CP+B from DDB South Africa where she was Creative Director on McDonald's, First National Bank (South Africa), Bob Martin and KWV. Her advertising career has spanned three continents and involved campaigns for major brands like BMW, Hyundai, Pepsi and Conservation International. Prior to DDB, Avital spent time at MetropolitanRepublic in Johannesburg, BBDO in New York, Y&R in Tel Aviv, and TBWA Hunt Lascaris in Johannesburg. This year, Avital was a judge at the New York Festivals and the South African Young Lions competition for Cannes, a competition she won herself in 2003. Avital has also been recognized with One Show Gold as well as multiple D&AD and Clio Awards for her work.