CP+B's 'Comb Over' for JELL-O

In a world that has gotten overly serious about food there is one delicious treat that keeps you smiling. JELL-O – made from 100% fun. They’ve saved the world from the Mayan Apocalypse, cheered up a dejected San Francisco in February and redefined the saddest acronym on twitter to bring smiles to millions of faces. That being said, JELL-O is truly the one and only food that can “fun things up".
 

In the newest JELL-O commercial from Crispin Porter + Bogusky, Boulder, a little boy asks why his father loves JELL-O pudding. The fathers answer takes us and the son through a day in the life of being a dad. From topical hair loss to a deflating confrontation with a smug office boss, the son quickly realizes why his father’s love for chocolatey JELL-O pudding runs deep.

Credits

 
FORMAL CLIENT NAME: JELL-O
CAMPAIGN TITLE: Fun Things Up
EXECUTION TITLE: Comb Over
AGENCY: CP+B
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
EVP / EXECUTIVE CREATIVE DIRECTOR(s): Tony Calcao
VP / CREATIVE DIRECTOR(s): Andrew Ure, Matt Denyer
ASSOCIATE CREATIVE DIRECTOR, ART DIRECTOR(s): Josh Gross
SENIOR COPYWRITER(s): Noah Will
VP / HEAD OF VIDEO, INTEGRATED: Chad Hopenwasser
VP / EXECUTIVE INTEGRATED PRODUCER: Aymi Beltramo
PRODUCTION COMPANY & CITY: Smith & Jones Films Los Angeles, CA
DIRECTOR: Ulf Johansson
DIRECTOR OF PHOTOGRAPHY: John de Borman
LINE PRODUCER (PRODUCTION CO): Nicola Sims
EXECUTIVE PRODUCER (PRODUCTION CO): Philippa Smith
EDITORIAL COMPANY & CITY: NO6 Santa Monica, CA
EDITOR(s): Kevin Zimmerman
ASSISTANT EDITOR: JC Nuñez
EDITORIAL EXECUTIVE PRODUCER: Crissy DeSimone
EDITORIAL PRODUCER:  Kendra Desai
POST PRODUCTION COMPANY & CITY: Method LA Santa Monica, CA
LEAD COMPOSITOR(s): Claus Hansen, Noah Caddis
VFX SUPERVISOR: Rob Hodgson
EXECUTIVE PRODUCER: Robert Owens
POST PRODUCER: Paula S. Jimenez
GRAPHICS / ANIMATION COMPANY & CITY: Buck
MIX COMPANY & CITY:  Lime Studios, Santa Monica, CA
AUDIO ENGINEER: Mark Meyuhas
AUDIO ENGINEER'S ASSISTANT: Matt Miller
MIX PRODUCER: Jessica Locke
MUSIC COMPANY & CITY: Beacon Street Studios Venice, CA
COMPOSER(s): Andrew Feltenstein, John Nau
MUSIC PRODUCER:  Leslie DiLullo
TELECINE COMPANY & CITY: Company 3, Santa Monica, CA
COLORIST: Siggy Ferst
GROUP ACCOUNT DIRECTOR: Kate Frazier
CONTENT MANAGEMENT SUPERVISOR: Kevin Sypal
CONTENT SUPERVISOR: Ashley Cochrane
CONTENT MANAGER(s): Eric Alexander, Tom Coates
BUSINESS AFFAIRS: Lisa Gillies
TRAFFIC MANAGER: Jenna Kotarski