CP+B Xbox One Launch Continues

CP+B have released the latest spots in the Xbox One launch campaign from CP+B,  “Retirement Home” (with Ray Lewis and Brian Urlacher) and the “His & Hers”, below. The “His & Hers” spot is playing in the UK as well as the US.
 
RETIREMENT HOME:

Viewers catch up with Ray Lewis and Brian Urlacher in their first year of retirement as they play Madden 25 and watch football at the same time using their Xbox One consoles. They quickly learn that Brian is having a difficult time adjusting and even though Ray says he doesn't miss the game, that might not be the case.
 
HIS & HERS:

A guy watching a soccer match  is surprised when his girlfriend arrives home and the couple's Xbox One recognizes her. She then takes control of the system and her boyfriend, using only her voice.
 

EXECUTION TITLE: Retirement Home
AGENCY: CP+B
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
VP/ EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow
CREATIVE DIRECTORS: Alex Lea, Avital Pinchevsky
ART DIRECTOR: Nick Scarlet
COPYWRITER: Aaron Sanchez
VP/DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser
VP/EXECUTIVE INTEGRATED PRODUCER: Sloan Schroeder
EXECUTIVE INTEGRATED PRODUCER: Aaron Kovan
SR. PRODUCER: Laura Keseric
INTEGRATED PRODUCER: Jackie Maloney
JR. INTEGRATED PRODUCER: Jamie Slade
VP/ EXECUTIVE INTEGRATED PRODUCER/ MUSIC, TALENT + PUBLIC WORKS: Bill Meadows
INTEGRATED MUSIC PRODUCER: Chip Herter
PRODUCTION COMPANY & CITY: Hungry Man, LA
DIRECTOR: Hank Perlman
MANAGING PARTNER/EXECUTIVE PRODUCER: Kevin Byrne
EXECUTIVE PRODUCER/DIRECTOR OF SALES: Dan Duffy
EXECUTIVE PRODUCER: Mino Jarjoura
LINE PRODUCER: Caleb Dewart
DIRECTOR OF PHOTOGRAPHY: John Lindley
EDITORIAL COMPANY & CITY: NO6, Santa Monica
EDITOR: Kevin Zimmerman
ASSISTANT EDITOR: Andrew Manne
SENIOR PRODUCER: Kendra Desai
MIX COMPANY & CITY: Lime Studios, Santa Monica
AUDIO ENGINEER: Loren Silber
AUDIO ENGINEER ASSISTANT: Patrick Navarre
MUSIC COMPANY & CITY: JSM Music, NYC
COMPOSERS: Joel Simon, Koki Saito
POST PRODUCTION COMPANY & CITY: Method Studios, Santa Monica
EXECUTIVE PRODUCER: Robert Owens
PRODUCER: Colin Clarry
SR. FLAME COMPOSITOR: Noah Caddis
TELECINE: Company 3, LA
COLORIST: Siggy Ferstl
VP/ ACCOUNT DIRECTOR: Evan Russack
MANAGEMENT SUPERVISOR: Laura Likos
CONTENT SUPERVISOR: Cara Finkbeiner
CONTENT MANAGERS:  Jessica Cohen, Madison Morris
BUSINESS AFFAIRS MANAGER:  Natalie Greenman
GROUP DIRECTOR, PLANNING: Jason De Turris
TRAFFIC MANAGERS: Kelton Wright, Alex Blumfelder
 
EXECUTION TITLE: His & Hers
AGENCY: CP+B
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
VP/ EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow
CREATIVE DIRECTORS: Alex Lea, Avital Pinchevsky
CD/ ART DIRECTOR: Michael Raso
CD/ COPYWRITER: Matt Elhardt
VP/ DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser
EXECUTIVE INTEGRATED PRODUCER: Aaron Kovan
INTEGRATED PRODUCER: Abbie Noon
JR. INTEGRATED PRODUCER: Jamie Slade
VP/ EXECUTIVE INTEGRATED PRODUCER/ MUSIC, TALENT + PUBLIC WORKS: Bill Meadows
INTEGRATED MUSIC PRODUCER: Chip Herter
PRODUCTION COMPANY & CITY: Hungry Man, LA
DIRECTOR: Bryan Buckley
VFX DIRECTOR: Phil Crowe
LINE PRODUCER: Brady Vant Hull
DIRECTOR OF PHOTOGRAPHY: Scott Henrikson
EDITORIAL COMPANY & CITY: Cut + Run, Santa Monica
EDITOR: Frank Effron
ASSISTANT EDITORS: John Jenkins, Doug Scott
SENIOR PRODUCER: Amburr Farls
MIX COMPANY & CITY: Lime Studios, Santa Monica
AUDIO ENGINEER: Loren Silber
AUDIO ENGINEER ASSISTANT: Patrick Navarre
MUSIC COMPANY & CITY: JSM Music, NYC
COMPOSERS: Joel Simon, Koki Saito
POST PRODUCTION COMPANY & CITY: The Mill, LA
EXECUTIVE PRODUCERS: Jo Arghiris, Anastasia Von Rahl
SR. FLAME COMPOSITOR: Tim Bird
FLAME COMPOSITOR: Matt Trivan
TELECINE: The Mill, LA
COLORIST: Adam Scott
VP/ ACCOUNT DIRECTOR: Evan Russack
MANAGEMENT SUPERVISOR: Laura Likos
CONTENT SUPERVISOR: Cara Finkbeiner
CONTENT MANAGERS: Jessica Cohen, Madison Morris
BUSINESS AFFAIRS MANAGER: Natalie Greenman
GROUP DIRECTOR, PLANNING: Jason De Turris
TRAFFIC MANAGERS: Kelton Wright, Alex Blumfelder