CP+B Wishes You a Holly, Jolly, Non-Denominational Late December Time Frame Celebration

As the only way to judge the efficacy of creative ideas, testing has become ubiquitous in advertising. So in order to create the perfect holiday card, CP+B went into testing.

Knowing their client base was varied and diverse, the agency tested multiple holiday card designs to see what would appeal to everyone. CP+B held live focus groups and conducted an online survey, providing both qualitative and quantitative feedback. 

The resulting card directs clients to the site http://www.happyqualidays.com/, where they’ll see the findings, including this highlight video from the focus groups.