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CP+B Suits Up For Dapper New Fruit Of The Loom Campaign

21/11/2016
Advertising Agency
New York, USA
110
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The stylish spot comes from CP+B and Plus Productions

Last year, CP+B created a limited run of dapper sweat suit prototypes for Fruit of the Loom crafted dubbed the “Professionals Collection”. The suits featured images of high-end fashion suits printed onto fleece sweats for men who wanted to feel comfortable with their success. Fruit of the Loom then surprised 100 of the most passionate social media users with a suit, which resulted in an overwhelming social response from others asking how they could get one as well. People asked and Fruit of the Loom listened. Now the new Professionals Collection is available for sale on www.professionalscollection.com for $49.99, while supplies last.

This year’s Collection features four unique designs – all made of comfortable fleece, and designed to give consumers an instant confidence boost. Two new styles this year include “Nobody’s Sucker” (a seersucker sweat suit) and “Corporate Cowboy,” with bottoms that feature printed-on cowboy boots compliment last year’s popular “Business Time” and “Country Clubber” designs. 

You can check out the stylish spot below:

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