CP+B Sorts Out Suarez For Paddy Power

Is he hungry, angry or just plain stupid? Luis Suarez has once again taken it a bite too far munching on Italian defender Giorgio Chiellini. 

Now once might be considered an accident. Twice sloppy. Three times – there’s no excuse and for that Paddy has taken matters into his own hands sorting out the troubled Uruguay striker once and for all in the form of a giant billboard on the Lambeth road in London.

Ladies, gentleman and Mr. Chiellini we present Suarez 2.0 senza gnashers.  

Paddy Power said: “I always fancied myself as a bit of a back-street dentist and I think you’ll agree the results are quite pleasing…”

Credits

Project name: Paddy Sorts Suarez 

Client: Paddy Power

Brief: Generate PR around the World Cup.

Creative agency: Crispin Porter + Bogusky

Creative Directors: Ben Walker & Matt Gooden

Media agency: M2M

Market/s: UK

Live Date/s: 26.06.14