CP+B Launches New Windows Phone Spot

Crispin Porter + Bogusky has launched its latest spot for Microsoft, entitled 'The Recital'. This new ad features the new Windows Nokia Lumia 1020 phone, and is set to air during MTV’s Video Music Awards this Sunday. Roman Coppola directed this spot and used many of the same actors from the campaign's previous spot “The Wedding”. Incidentally, “The Wedding” has been viewed more than 6.25 million times on YouTube and shared over 27,000 times.

Credits

FORMAL CLIENT NAME: Microsoft: Windows Phone
EXECUTION TITLE: “The Recital"
AGENCY: CP+B
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
EXECUTIVE CREATIVE DIRECTOR: Dan Donovan
CREATIVE DIRECTORS: Dave Swartz, Dave Steinke
ASSOCIATE CREATIVE DIRECTORS: Paul Sincoff, Kyle Jones
ART DIRECTOR: Jeff Hunter
COPYWRITER: Aaron Cathey
INTEGRATED HEAD OF VIDEO: Chad Hopenwasser
EXECUTIVE INTEGRATED PRODUCER: Sloan Schroeder
SENIOR INTEGRATED PRODUCER: Laura Keseric
PRODUCTION COMPANY & CITY: Directors Bureau, Hollywood
DIRECTOR: Roman Coppola
EXECUTIVE PRODUCER (PRODUCTION CO): Lisa Margulis, Elizabeth Minzes
PRODUCER (PRODUCTION CO): Francie Moore
DIRECTOR OF PHOTOGRAPHY: Chris Soos
POST PRODUCTION & CITY: NO6LA, Santa Monica
VISUAL EFFECTS COMPANY & CITY: Method, Santa Monica
EXECUTIVE PRODUCER/DESIGN: Robert Owens
PRODUCER: Ananda Reavis
EDITOR: Jason McDonald
MUSIC COMPANY: JSM Music, Inc.
JR. MUSIC PRODUCER: Chip Herter
ARRANGER: Joel Simon, Doug Katsaros
SOUND DESIGN COMPANY & CITY: Henry Boy, Brooklyn
SOUND DESIGNER: Matthew Hedge