CP+B Gives Siri a Run for Its Money with Domino's 'Dom' App

This June, Domino's introduced Dom, its new virtual voice ordering assistant, on its apps for iPhone and Android. Now Dom is making his national television debut in CP+B's new Domino's campaign.

While other voice-controlled devices attempt to do everything and know everything, Dom is all about one thing: ordering pizza. The spot, which is directed by Ted Melfi, shows one man discovering just how single-minded Dom really is.