CP+B Get Lost in Gaming for Xbox One

The latest Xbox One campaign from CP+B is taking the concept of 'the console wars' to a whole new level, showcasing as it does a surprisingly immersive gaming battleground.

In 'Lost', the line between reality and gaming blurs to such an extent that one gamer finds himself experiencing physical battle scars as a result og playing 'Ryse: Son of Rome'.

Credits

 
FORMAL CLIENT NAME: Microsoft - Xbox One
EXECUTION TITLE: Lost
AGENCY: CP+B
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
VP/ EXECUTIVE CREATIVE DIRECTOR: Adam Chasnow
CREATIVE DIRECTORS: Alex Lea, Avital Pinchevsky
CD/ ART DIRECTOR: Michael Raso
CD/ COPYWRITER: Matt Elhardt
VP/ DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser
EXECUTIVE INTEGRATED PRODUCER: Aaron Kovan
INTEGRATED PRODUCER: Abbie Noon
JR. INTEGRATED PRODUCER: Jamie Slade
PRODUCTION COMPANY & CITY: Hungry Man, LA
DIRECTOR: Bryan Buckley
VFX DIRECTOR: Phil Crowe
LINE PRODUCER: Brady Vant Hull
DIRECTOR OF PHOTOGRAPHY: Scott Henrikson
EDITORIAL COMPANY & CITY: Cut + Run, Santa Monica, CA
EDITOR: Isaac Chen
ASSISTANT EDITORS: John Jenkins, Doug Scott
SENIOR PRODUCER: Amburr Farls
MIX COMPANY & CITY: Lime Studios, Santa Monica
AUDIO ENGINEERS: Loren Silber, Mark Meyuhas
AUDIO ENGINEER ASSISTANTS: Patrick Navarre, Matt Miller
MUSIC COMPANY & CITY: JSM Music, NYC
COMPOSERS: Joel Simon, Koki Saito
POST PRODUCTION COMPANY & CITY: The Mill, LA
EXECUTIVE PRODUCERS: Jo Arghiris, Anastasia Von Rahl
SR. FLAME ARTIST: Tim Bird
FLAME ARTIST: Matt Trivan
TELECINE: The Mill, LA
COLORIST: Adam Scott
VP/ ACCOUNT DIRECTOR: Evan Russack
MANAGEMENT SUPERVISOR: Laura Likos
CONTENT SUPERVISOR: Cara Finkbeiner
CONTENT MANAGERS: Jessica Cohen, Madison Morris
BUSINESS AFFAIRS MANAGER: Natalie Greenman
GROUP DIRECTOR, PLANNING: Jason De Turris
TRAFFIC MANAGERS: Kelton Wright, Alex Blumfelder