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CP+B & Fruit of the Loom Lay Down the Rules of Gifting Underwear

02/12/2014
Advertising Agency
New York, USA
85
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The dos & don'ts of the traditional, yet often awkward Christmas ritual

CP+B has launched a new Holiday campaign for Fruit of the Loom based on the traditional, yet often awkward ritual of giving the gift of underwear. 

Underwear as a gift is intimate, given only by those who love you. Underwear for the holidays is a tradition, a family ritual. When you give underwear to someone, it’s almost like saying: “Hey, I’m thinking about you in your underwear.” So this holiday season Fruit of the Loom is going to guide people on whom they should and shouldn’t give underwear to.


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