CP+B Boulder Supports Infiniti’s Fight Against Cancer by Capturing Survivors’ Stories

Infiniti’s NCAA Coaches vs. Cancer Hardwood Heroes annual event is back, with last year’s veterans, again led by legendary coaches, facing off against a new team of survivors before the Final Four tournament on March 31st.

 

CP+B Boulder helped capture their unique stories and behind-the-scenes moments with in a personal video series sharing each of their journeys. The spots will air throughout March Madness and the Final Four. The campaign encourages all to get involved in the fight by tuning in to the game or participating in The Round by Round Bracket Challenge, an Infiniti tradition since 2011 that has resulted in more than $4.1 million in donations to Coaches vs. Cancer. Learn more about the project here.