CP+B made the thrilling action-film like spot for the car maker's new QX60 model family car
When people think of a 3-row family SUV, they don’t typically think about performance. They also don’t think about high-speed chase scenes with a handsome hero behind the wheel, but that’s exactly what INFINITI created in their newest spot for the impressive QX60. In the commercial, we find our hero racing his INFINITI QX60 through the city, clearly on a mission. That mission: to deliver his three kids to a marathon viewing area to cheer on their mom—who is in a race of her own.