“Obvious Eye Contact” is the second installment in the new Hotels.com “The Obvious Choice” campaign from CP+B, which first introduced the character Captain Obvious when it launched at the end of February. This spot features Captain Obvious discussing the convenience of the Hotels.com mobile app after making flirtatious eye contact with a beautiful woman across a crowded bar. As the woman approaches him, Captain Obvious begins to use the app to book a last minute room. Unfortunately for the Captain, the woman’s advances were not directed at him but at another man standing directly behind him.
FORMAL CLIENT NAME: Hotels.com
CAMPAIGN TITLE: The Obvious Choice
EXECUTION TITLE: Obvious Eye Contact
AGENCY: CP+B
VP, EXECUTIVE CREATIVE DIRECTOR(s): Dan Donovan
VP, EXECUTIVE DIRECTOR OF ART DIRECTION & DESIGN: Dave Swartz
VP, CREATIVE DIRECTOR(s): Andrew Lincoln, Matt Talbot
ASSOCIATE CREATIVE DIRECTOR(s): Jamin Duncan, Graham McCann
ART DIRECTOR(s):Marc Wilson
COPYWRITER(s):Ross Saunders
VP, INTEGRATED HEAD OF VIDEO: Chad Hoppenwasser
VP, EXECUTIVE INTEGRATED PRODUCER: Aaron Kovan
JR. INTEGRATED PRODUCER: Chrissy Wamsher
PRODUCTION COMPANY & CITY: Imperial Woodpecker, NYC
DIRECTOR: Stacy Wall
EXECUTIVE PRODUCER (PRODUCTION CO): Doug Halbert, Charlie Cocuzza
PRODUCER (PRODUCTION CO): Andrew Travelstead
DIRECTOR OF PHOTOGRAPHY: Sam Levy
TELECINE CO & CITY: CO3 NYC
TELECINE ARTIST: Damien Van der Cruyssen
POST PRODUCTION & CITY: Method, NO6
VISUAL EFFECTS COMPANY & CITY: Method, NYC
PRODUCER: Matthew Engel
EDIT COMPANY: No6 NYC
EDITOR: Kevin Zimmerman
MUSIC COMPANY: JSM
COMPOSER: Joel Simon, Joel Lieb
SOUND DESIGN COMPANY & CITY: Heard City, NYC
SOUND DESIGNER: Cory Melious
VP, ACCOUNT DIRECTOR: Kate Higgins
CONTENT SUPERVISOR: Kelly Olech
CONTENT MANAGER: Caleb Zimmerman
BUSINESS AFFAIRS: Chris Herrington
VP, GROUP PLANNING DIRECTOR: Jason De Turris
SR COGNITIVE ANTHROPOLOGIST: Brian O'Connell