Could You Survive a Zombie Apocalypse?

 
“If you want to survive, listen up.”
 

Debuting during the premiere episode of The Walking Dead, INNOCEAN USA and Hyundai’s new :30 broadcast spot “Speech” gives viewers tips on how to survive a zombie apocalypse. Launched during San Diego’s Comic-Con last July, “The Walking Dead Chop Shop” initiative gives The Walking Dead fans the opportunity to outfit their own zombie survival machine through an interactive app and website - WalkingDeadChopShop.com.

 
The 30-second spot “Speech” will be airing on AMC during The Walking Dead and Talking Dead starting Sunday, Oct. 13. The spot will also be accompanied by three digital spots (:40 “Speech,” :30 “Cooler” and :30 “Difference”) airing on Hyundai’s social media channels – Facebook and YouTube.
 

CREDITS
Client: Hyundai Motor America
Spot: “Speech”
 
Agency: INNOCEAN USA
Executive Creative Director: Greg Braun                                                
Creative Directors: Barney Goldberg, Scott Muckenthaler, Tom Pettus                                                     
Art Director: Arnie Presiado                                        
Copywriter: Jeb Quaid   
VP, Director of Integrated Production: Jamil Bardowell                                   
Executive Producer, Content: Brandon Boerner                                                
Product Specialist: Lawrence Chow          
VP, Account Director: Juli Swingle                                             
Account Supervisor:  Darcy Tokita                                             
Account Coordinator: Kohl Samuels                                         
VP, Digital Engagement and Strategy: Uwe Gutschow                                                                                                     
VP, Media Planning: Ben Gogley                                               
Media Director: James Zayti                                        
Senior Business Affairs Manager: Lisa Nichols                                     
Project Manager: Dawn Cochran                                              
 
Production Company: Biscuit Filmworks                                                                
Director: Mike Maguire                                                 
DP: Neil Shapiro                                                                
Executive Producer: Colleen O'Donnell                                                  
Producer: Tracy Broaddus                                                            
Production Supervisor: Mitch Livingston                                                                
Casting Agent: Mary Ruth                                                           
 
Editorial Company: Union Editorial                                                                                                           
Editor: Jim Haygood                                                        
VP Executive Producer: Megan Dahlman                                             
 
Music Company: Human
Producer: Jonathan Stanford                                                                                                                                    
 
Telecine Place: Company 3                                          
Online Place: Union Editorial                                       
Record Mix Place: Eleven Sound