Costa Coffee Wants You to Turn Over a New (Maple) Leaf and Ditch Pumpkin Lattes

It’s October, which means the world starts to go pumpkin-crazy, from pumpkin flavoured drinks and food to home décor and scents.

This Autumn, Costa Coffee is initiating a rebellion amongst pumpkin latte drinkers. For far too long, Autumn has been dominated by pumpkin flavour lattes by coffee shop competitors, giving the public no real choice. To break free of this tradition, the Nation’s Favourite Coffee Shop has partnered with independent creative agency AnalogFolk to develop and launch a fully integrated campaign that encourages the public to break up with pumpkin flavour and get with the new Maple Hazel range from Costa Coffee.

50 Ways to Leave Your Pumpkin Latte is a huge suite of social assets spanning every major platform. Costa Coffee partnered with a range of up-and-coming and established illustrators and collaborators to bring the idea to life. Supporting this work are disruptive digital OOH billboards placed in cities around the UK.

Artist: Cecile Dormeau

Costa Coffee has even created the ultimate antidote to your pumpkin overload with the launch of the ‘Pumpkin Blocker’- a Google Chrome plug-in that customers can use that helps them escape the ubiquity of pumpkin flavour this season - replacing every mention and image of pumpkin flavour with Costa's Autumn range.

Simply install the ‘Pumpkin Blocker’ on your desktop and every time a pumpkin would have appeared in your search, you can instead embrace the warmth and comfort of Maple Hazel this Autumn when browsing.

Colin Byrne, executive creative director Europe, AnalogFolk said, ‘We’ve fallen head over heels for pumpkin spice wafting from just about every retailer during the autumn months but we want people to wake up and smell the coffee - pumpkins are for warding off evil spirits and soup, not hot beverages.’

What’s more, the much-loved Maple Hazel range has recently returned to Costa Coffee stores nationwide as part of the new Autumn menu, with an expanded number of drinks, in addition to some tasty, sweet autumnal treats for customers to enjoy.

Artist: Palak Garg

With Maple Hazel on customers’ minds, why not try the indulgent Maple Hazel Hot Chocolate, or if you fancy a pick-me-up, opt for the Maple Hazelnut Blondie. And exclusively for Costa Club members, get your hands on the new Maple Hazel Frappé, which is only available on the App.

Adam Deal, senior social media marketing manager at Costa Coffee said, ‘Every autumn Pumpkin spice is everywhere, and we think it’s time for our amazing Maple Hazel range to take centre stage. With this new, exciting integrated campaign we’re giving Britain 50 ways to leave their pumpkin latte and find a new latte love with Maple Hazel.’