Cossette Welcomes Peter Keiller as Group VP, Head of Technology

Cossette welcomes a new senior-level hire, Peter Keiller, to the 1:1 team—the agency's CRM department—as group VP, head of technology. He boasts an impressive track record as an entrepreneurial and innovative executive leader with deep expertise in the 1:1 specialty practice.

With over 20 years of experience, most recently at Slalom, Peter honed his craft building operational strategies and scaling global practices. He’s skilled in strategic planning, talent enablement, and people and career management, and has a particular talent for forging strong client partnerships that drive agency growth. What sets him apart is his ability to stay ahead of the curve on industry trends, consumer insights and evolving requirements in the 1:1 space. 

“Joining an agency of Cossette’s creative reputation and playing a key role in further building out a strong 1:1 offering is an opportunity I simply couldn’t pass up,” said Peter. “It’s exciting to learn about its rich history in this space, and how further investing in that expertise is a strategic priority—not only for Cossette, but for Plus Company as well. More and more clients are looking for a creative platform-driven approach, and it’s particularly crucial in today’s data-driven environment.”  

As a full-service communications agency, Cossette is a leader in creating emotional connections between consumers and brands that deliver impactful results. Peter and his team will work at the intersection of data, creativity and technology to produce meaningful experiences that form lasting connections. This is the core of 1:1, and Cossette has a 50-year legacy of in-house expertise. 

In his new role, Peter will further expand Cossette’s CRM technical capabilities and build synergy with leading martech consultancy Munvo, the newest agency in Plus Company’s portfolio. Cossette currently offers platform-agnostic solutions while making strides to become an industry-leading centre of excellence in the 1:1 space. Peter will uniquely position the agency to focus on innovation and delivery for clients including TD, SAQ, Société des casinos du Québec and Tourisme Montréal. 

“We’re committed to building high-impact teams and creating award-winning work. Hiring someone of Peter’s calibre amplifies our strength,” said Julie Haroutunian, VP, managing director at Cossette. “Our strategic priority to invest in 1:1 aligns with the broader investments we’ve made here at Cossette in data and analytics, predictive modelling and synthetic data.”

Read more about the Munvo acquisition here.