In a world where the search for nearby products and services is growing exponentially, Cosentino has set out to raise its online visibility and ensure that its physical stores are findable in digital searches. This approach will not only reflect the physical proximity of its stores in Google SERPs, but will also channel qualified traffic to its stores and its e-commerce platform.
DAC's team, relying on its unique TransparenSEE technology, will manage, update and optimise the online profiles of Cosentino's more than 140 locations around the world. The goal is to strengthen their online positioning to complement and enhance the brand's physical presence.
Luis Miguel Fernández, head of SEO and Digital Branding Campaigns commented on the start of the joint work, “We are very pleased to have incorporated DAC as a partner to help us boost Cosentino's Local SEO strategy thanks to the optimization and management of all our Citys and Centers locations around the world. Their dedication and commitment have been exceptional in the start-up of operations and we are confident that it will lead to a significant improvement in our positioning and in attracting more potential customers”.
Xabier Novo, CEO of DAC Iberia, expressed his enthusiasm for the partnership, “We are fortunate to be able to collaborate with an innovative company of the size of Cosentino. Our commitment is to provide optimal digital visibility that translates into tangible and sustainable business results. We are excited to implement our TransparenSEE technology and demonstrate how local SEO not only supports, but also drives business growth in the global marketplace.”
This project promises to not only increase Cosentino's visibility, but also strengthen its relevance and connection with consumers throughout their purchase journey, from discovery to post-purchase, ensuring greater customer loyalty and satisfaction.