Corona Invites the World to Enjoy 'Your Daily Sun'

For 100 years, Corona has been synonymous with sunny beach paradise, but not every beach can offer sun to be truly enjoyed. On March 20th, Corona will debut a print takeover of newspapers named The Sun around the world with an invitation to relish the sun near the beach with a Corona in hand.

The campaign is tied to the grand opening of Corona Island—an exclusive paradise now opens for consumers to experience firsthand. Launched simultaneously in three markets worldwide, starting in its hometown of Mexico, South Africa and Canada, Your Daily Sun reminds people of nature’s beauty and relaxation.

Created by DAVID Bogotá, the campaign celebrates the joy of life under the sun and the effortless pleasure of a beachside moment with a Corona. The sun has always been at the heart of the brand, and this campaign is a way of extending that connection to the world—turning an everyday moment into a reminder to escape, relax, and embrace the beauty of nature.

With ‘Your Daily Sun’, Corona continues to reinforce its philosophy of “This is Living”, inviting people everywhere to seek the warmth of the sun, the tranquility of the beach, and the refreshment of a perfectly chilled Corona.

Next time you pick up The Sun, take it as your sign to start planning your next beach escape.