Core Launches Dedicated Marketing Practice Core Performance

As a result of increased business, focused on performance marketing, Core has brought together 50 Digital Specialists to create Core Performance. With a specific focus on marketing effectiveness, Core Performance is addressing the key challenge facing many marketing directors – measuring the return on digital investment.

Led by Conor Murphy, the dedicated Practice has been collaborating with clients, and is focused on the relationship between brand and demand activity. Core is the only communications company in Ireland who can bring together experts from creative branding, demand generation, research, data and strategy.

Speaking about the launch of Core Performance, Conor Murphy, managing director said, “Effectiveness of media and digital investment is not based on one area and therefore Core Performance integrates experts in paid search, social, content, programmatic and SEO. Every client solution is uniquely designed with this range of expertise, and evolves to ensure consistent effectiveness.

While we leverage unique technology such as the Core 161 platform, at our heart is our collective of 50 Digital experts with diverse skillset. Our collaborative approach allows us to explore the relationship between brand and demand activity. We are building on the most recent marketing effectiveness research to further improve the returns for our clients.”

To learn more about Core Performance and to contact Conor, visit here.