Coral Emerges as Dark Horse in High-Fashion Stakes with Royal Ascot Campaign

Coral is offering a helping hand – not to mention foot – to Royal Ascot racegoers who’ve ended up having a total mare thanks to their footwear, in a new campaign by retained creative agency Wonderhood Studios.

The leading bookmaker commissioned the design of the unique Clip Clops to celebrate the biggest week of the summer season, with the shoes resembling real life horses’ hooves, with a carbon fibre horse shoe and thousands of imitation horse hairs.

The bookmaker has created the Clip Clops to avoid race-goers hoofing about barefoot with their heels in their hands, and the inspiration for them was driven by thousands of posts on social media from race-goers complaining about how painful their footwear can be throughout the day.

To ensure fashionistas are aware of the season’s front-running footwear trend, Coral has showcased Clip Clops in a Vogue-worthy photo shoot which will launch on social media during Royal Ascot, which runs from Tuesday 18 – Saturday 22 June.

Racegoers at Royal Ascot will today also be treated to the site of Ola Jordan wearing her Clip Clops to the first day of racing at Royal Ascot as part of the campaign.

Jack Colchester, director of data strategy, at Wonderhood Studios, said, “Like with other Wonderhood clients, we have a two-speed approach to marketing with Coral. The big (traditional, long-term brand building) and the fast (non-traditional, low cost, fame-driving). This campaign sits within the latter, whereby we are looking for cultural insights that give us unexpected ways into expected moments. In this case, social listening showed us thousands of people taking to the internet every year complaining about uncomfortable footwear at Ascot. We came up with the perfect solution - Coral Clip Clops.”