Coors Light Turns Viral Baseball Moment into a Home Run with New Commemorative Keepsake

Following a viral baseball moment Angels player, Shohei Ohtani, damaged a Citi Field billboard featuring a Coors Light ad, Coors Light is delivering on fan demand by creating a commemorative can to honour the moment. The commemorative can is inspired by the damaged LED screen thanks to a certain designated hitter’s design expertise–a black square of dead pixels.

The commemorative cans are available now for $17 to consumers 21+ here. The commemorative can will be available in limited quantities only.

In addition to the commemorative cans, Coors Light didn’t miss a beat. The brand acted quickly so Angels fans could enjoy the moment IRL at the team’s first home game back in Southern California on Monday with Coors Light beverage wraps and stadium signage that replicated the damaged Coors Light ad from last week’s Angels-Mets game.