Continuous Appoints Olivia Downing as Senior Copywriter

Olivia Downing has recently moved from her role as a copywriter in a creative team at TBWA/MCR , which she held for four years, to Continuous as a senior copywriter.

Olivia has created award-winning work for household names, such as David Lloyd Clubs, Alton Towers, and BP. She’s also the winner of the 2017 cohort of intense creative competition School of Thought, which took her to Cannes Lions Festival. Olivia was voted as one of the Drum’s 50 under 30 outstanding women in creative and digital globally in 2019, listed in Campaign and Creative Equals’ Future Leaders ‘ones to watch’ list in 2021, and selected as a judge for last year’s D&AD awards, in the ‘Writing for Advertising’ category. 

She’s also highly active in the northern creative community, largely from the years of running the event she founded, CIA: Chicks in Advertising: focused on giving young women in the industry a platform to voice their opinions and network together. She’s spoken at events such as GLUG, PechaKucha, and Creative North, and has guest lectured on the Creative Advertising degree courses at both UCLAN and Leeds Arts Uni.

Speaking about her new role, Downing said: “I didn’t know much about the Liverpool creative scene, which is exactly why I was so intrigued by Continuous. Manchester has a very established creative community, which is great, but I was really hungry for something new, and to make an impact elsewhere. Continuous has such a fresh, forward-thinking energy, that I knew this was the place I wanted to work. And as I work flexibly in the Liverpool office, It’s great to be able to keep my base in Manchester, but come into another city every week for a change of cultural scene.”

Rich Pay, head of creative at Continuous said: “I cannot overstate the power of words and ideas. They are the ways in which we create stories, flip the expectation and turn the mundane into the magical. Olivia's creativity, tenacity and passion is exactly what the Continuous team is about. And her dedication to words and ideas is exactly what we want. I can't wait to see Olivia make her mark on the work we create.”