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Conscious Minds Welcomes Hi5.Agency into Agency Ecosystem

09/11/2022
Advertising Agency
Los Angeles, USA
201
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The strategic partnership bolsters CM’s distinctive production paradigm with new capabilities in the social strategy and content space

Award-winning Los Angeles and Portland-based content studio Conscious Minds has acquired hi5.agency, an award-winning shop that creates social-first strategy and social content. The new partnership with hi5.agency enables Conscious Minds to provide full stack capabilities for their current and future partners, and to holistically manage the entire social ecosystem for the branded content studios they design. This network of services includes: Content Strategy, Content Creation, Channel Strategy, Management, and Community Engagement, as well as Analytics & Trend Tracking. 

The partnership unofficially got underway earlier this year, with the two agencies collaborating on projects for Open Door and Nike 365. During their recent Nike 365 collaboration, Conscious Minds led the campaign’s strategy and creative development while hi5.agency managed its digital activation, integrating seamlessly and leading to the creation and curation of hundreds of assets for Nike’s digital ecosystem.

Founded by Matt Sample, hi5.agency is an award-winning agency renowned for their best-in-class social strategies and social content. They have worked with notable brands, entertainment streaming enterprises, and film companies, including Spotify, Google Pixel, Fender, Activision and Amazon Prime Gaming, among others. Of the partnership, chief creative and founder of hi5.agency Matt Sample says, “We are excited to join the Conscious Minds family of creative partners and believe that, together, we will be able to continue to elevate our teams and projects to accomplish our shared goals.”

CM’s hybrid studio model combines cultural strategy, thoughtful creativity, and authentically curated production environments, developing elevated original content for brands like Airtable, Nike, Amazon Prime, Nestlé, and Jack in the Box. “As we continue to evolve and grow CM, we are inviting partnerships into our ecosystem that share our ethos and dedication to excellence,” says Blake Heal, founder and executive producer at Conscious Minds. “We are delighted to welcome Matt and the team at hi5.agency into the fold and look forward to a future of many awesome, game-changing collaborations.”

This announcement comes at a significant time of strategic growth for CM, having recently elevated ten company leaders to associate partners. Both companies will remain separate brand/agency entities. 

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