'Concrete Jungle' Wins Best Fundraising Campaign Award at Campaign For Good Awards 2019
'Concrete Jungle' has won this year's Best Fundraising Campaign Award at The Campaign For Good Awards.
The campaign stemmed from the Sumatran Orangutan Society's desire to increase donations to the Rainforest Home Appeal: a fund to buy back a palm oil plantation and restore it into a safe haven for endangered species.
Don't Panic thus decided to make the devastating effects of deforestation relatable to an international audience, using the much loved characters of Disney’s Jungle Book to the streets of the world’s biggest cities.
The campaign produced an incredibly strong sense of nostalgia. This, coupled with the universal familiarity of their surroundings, brought the issue of deforestation and the long term impact on wildlife home to thousands, making the issues relatable and turning emotion into a global desire to act.
The full £870,000 needed to buy back the plantation was raised, with donations from 42 countries.
Also shortlisted for the award were:
- 'Action for children – Secret Santa' by Arthur London & The Kite Factory for Action for Children
- 'A difficult read' by MediCinema
- 'Driving blood stem cell registrations' by Four Communications Group for DKMS
- 'Harvest appeal 2018: together we're powerful #StandTogether' by Christian Aid
