Time has become one of the world’s rarest commodities. So with the launch of ‘Special Reserve’, Comvita’s highest grade Mānuka Honey ever produced, YoungShand gave global audiences a chance to pause and relax with a rare moment of harmony.
This was achieved through a 3D animated brand film telling the story of the harmonious partnership between bees and New Zealand’s native Mānuka and how, with a bit of time and nurturing, nature gives us an incredibly rare gift.
Then, those lucky enough to secure one of only 9000 pots of Special Reserve, were invited to a world-first Mānuka Honey taste-along meditation. The mobile experience immerses you with the sights, sounds, smells, and flavours of the unique place this Mānuka Honey comes from, Aotearoa New Zealand, all while mindfully enjoying a spoonful of Special Reserve.