Community Coffee Spotlights Its Iconic Heritage to Celebrate 105-Year-Old History

“So often, it's through conversations over coffee that people share ideas, relationships are built and communities are inspired."

So said Matt Saurage, the fourth generation owner of Community Coffee, the Louisiana-based, family-owned coffee company, on the occasion of the launch of its new advertising campaign, marking the 105-year old history of the brand.

Created by TMA, which was named Community Coffee’s new creative agency partner earlier this year, the campaign, titled “Generations,” celebrates the company’s founding mission – to bring people together and foster community in every cup.  The tagline is “Community in every cup, since 1919.”

“With this new campaign, we aim to show that Community Coffee is about more than just a great cup of coffee,” said CEO Tom Corley. “Our company is committed to supporting communities locally here in Baton Rouge and far beyond. What truly sets Community Coffee apart is our unwavering commitment to serving our customers and communities with integrity, consistency and excellence."

The campaign debuts this month, which is the biggest season for hot coffee consumption. It will appear across TV, streaming video, digital, social media and audio.

“The ‘Generations’ campaign is rooted in honoring the rich heritage and sense of community that have been at the heart of Community Coffee for over 105 years,” said Matt Johnson, group creative director at TMA. “By sharing their story through iconic generations, we’re inviting both longtime fans and new audiences to feel the warmth and legacy behind every cup.”

As the saying goes, there’s no better time to stop and smell the coffee.