COMMON Creates The SodaStream Effect

Bogusky and Schuham's agency, COMMON, and Anonymous Effect have created a campaign called "The SodaStream Effect," which highlights SodaStream's sustainability benefit.

 

 

 

The spot shows scenes of soda bottles suddenly disappearing as people effortlessly make their own soda with SodaStream. The original ad can be viewed at www.youtube.com/sodastream,  The campaign has been developed in part by highly acclaimed and influential advertising innovators, Alex Bogusky and Rob Schuham of the COMMON agency.  Mr. Bogusky was named Adweek's Creative Director of the Decade, having designed some of the most iconic ad campaigns in history.