Colour Me In: The New Vibrant Campaign for FeelUnique by Contra Agency

Online beauty retailer FeelUnique commissioned Contra to deliver Colour Me In, its most recent campaign championing inclusivity, creativity and the infinite possibilities of makeup.

A playful approach to a beauty campaign; Colour Me In celebrates creativity and freedom of expression. Working closely with the FeelUnique team Contra designed looks which push the conventions of how makeup can be worn and how people use product to craft their identity or multiple identities in 2019.

Rachel King, development producer at Contra, commented: "We were keen to prove the quality and versatility of products by using them in unexpected ways - challenging FeelUnique customers to be imaginative and free in their application. Our team at Contra had an enormous amount of fun developing this project and I’m sure we’ll be finding glitter in the studio for months to come! Special thanks to Crumb Agency, makeup designer Amy Inwood, nail artist Jessica Thompson and of course the creative team at FeelUnique."