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Colin Hesterly Creates Bold and Exciting New Animation for TomTom

Not To Scale, 2 months, 3 weeks ago

Not To Scale director teams with 180 Amsterdam for latest spot

Colin Hesterly Creates Bold and Exciting New Animation for TomTom

Produced out of Not To Scale Amsterdam with 180, Colin Hesterly showcases "the luxurious offers of becoming a TomTom Priority Drive all while travelling the red carpet”.

Colin was inspired by the graphic nature of vintage travel and Art Deco posters when approaching the look and feel of the film. Both 180 and Colin pulled together a handful of images that really inspired them and took it from there.

“Technically, this was a challenging project. We spent a lot of time working on the camera movement, trying to smooth the timing of both actions and the typography which always seems so much easier when storyboarding,” says Colin Hesterly, director. The result is a really fun piece of work filled with little hidden scenes. The simple colour palette, textures and bold typography was a breath of fresh air for Colin, who is used to creating lush, detailed backgrounds and characters.

 

Creative Agency

Account Manager: Alice Anselmi

Creative Director: Dave Canning, Dan Treichel

Copywriter: Joe Heston

Art Director: Jake Butler

Account Director: Simone Raspagni

Producer: Mike Winek

Creative Agency: 180 Amsterdam

Production Company

Producer: Edward Tull

Executive Producer: Dan O'Rourke

Animation Director: Colin Hesterly

Genre: Animation