Colin Hesterly Creates Bold and Exciting New Animation for TomTom
Produced out of Not To Scale Amsterdam with 180, Colin Hesterly showcases "the luxurious offers of becoming a TomTom Priority Drive all while travelling the red carpet”.
Colin was inspired by the graphic nature of vintage travel and Art Deco posters when approaching the look and feel of the film. Both 180 and Colin pulled together a handful of images that really inspired them and took it from there.
“Technically, this was a challenging project. We spent a lot of time working on the camera movement, trying to smooth the timing of both actions and the typography which always seems so much easier when storyboarding,” says Colin Hesterly, director. The result is a really fun piece of work filled with little hidden scenes. The simple colour palette, textures and bold typography was a breath of fresh air for Colin, who is used to creating lush, detailed backgrounds and characters.
Account Manager: Alice Anselmi
Creative Director: Dave Canning, Dan Treichel
Copywriter: Joe Heston
Art Director: Jake Butler
Account Director: Simone Raspagni
Producer: Mike Winek
Creative Agency: 180 Amsterdam
Producer: Edward Tull
Executive Producer: Dan O'Rourke
Animation Director: Colin Hesterly