Colenso BBDO Continue Their March at the Clios

Skinny ‘Phone It In’ took out two Golds in the Radio and Outdoor categories. The UGC-style campaign saw New Zealanders lend their voices to turn an OOH campaign into a low-cost radio campaign, all in the name of keeping prices down.

Spark ‘Beyond Binary Code’ earned one Silver and two Bronze in the Creativity/Storytelling, Use of Data, and Medium Innovation categories, respectively. Beyond Binary Code is continuing to improve online representation for the transgender and non-binary community by providing businesses with a simple code that updates website forms with gender-inclusive options, and raises the question whether gender data collecting is necessary at all.

Another Bronze was awarded to the MyHooman ‘Give Up On Humans’ radio campaign. The campaign used trainwreck online dating stories to encourage New Zealanders to ditch the dating apps and use MyHooman to match with a shelter cat instead.

The Grand Winners will be announced April 25th at the Clio Awards Ceremony in New York. 

See here for the full list of winners https://clios.com/awards/winners