Coke Zero "Tickets" Out of M.E.C.H Berlin and Bakery Films Hamburg

"Tickets" is the first spot in the PLANTAGE, Berlin campaign for COKE ZERO.

 

... and it´s the first time Coca Cola has set calorie-free "men's cola" at the centre of the European Championship campaign.

 

For PLANTAGE,  Berlin, "Tickets" is the first classic film for the sugar-free Coke out of M.E.C.H (McCann Erickson), Berlin.  The spot was shot with the Hamburg production company Bakery Films and directed by Marco Gentile in the 2010 World Cup Cape Town Green Point Stadium.

 

"The 30-second commercial is based on the global campaign idea," says Vice President Brand Communications Michael Willeke but to handle like a "complete self-production" of Coca-Cola Germany.