Code3 Appoints Craig Atkinson as Chief Executive Officer

Code3, a subsidiary of Graham Holdings Company, is pleased to announce Craig Atkinson as its new chief executive officer. Code3 is a leading performance-driven digital marketing agency, operating at the intersection of media, creative, and commerce.

Craig joins Code3 as a seasoned executive with decades of experience leading core business offerings, developing innovative new capabilities, and overseeing client growth and agency operations. Craig shared, “I couldn't be more excited to join the committed, tenacious and generous team at Code3. Opportunity abounds at the intersection of media, creative and commerce, and I will be focused on making sure our people, clients, and partners continue to flourish.”

Previously, Craig was chief client officer at Tinuiti, where he implemented a next generation client service model for performance marketing. He also worked in various executive roles at PHD Media, including chief investment officer. At PHD, he was responsible for the transformation of a large traditional digital media buying team into a modernised, results-oriented media investment group. During his tenure, PHD was named Agency of the Year by Advertising Age.

“We are excited to have Craig join the team at Code3. Craig is a proven industry executive with a strong track record of driving growth and innovation in the sector,” said Shalanna Clark, head of marketing Code3. “He’s the right leader to build on the strong foundation in place, and his expertise will help the business strategically partner with brands to meet their performance objectives across the world’s most powerful digital platforms.