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Creative

Coca-Cola's 2019 Christmas Ad Offers a Different Perspective on Santa

Creative agency SANTO launches 'What we share is stronger' campaign directed by Pucho Mentasti

Coca-Cola's 2019 Christmas Ad Offers a Different Perspective on Santa

This Christmas, under the creative concept of 'What we share is stronger', Coca-Cola will inspire people through Santa's eyes and will invite us to discover the joy and kindness in everybody, by celebrating all that we have in common and by leaving differences aside. It’s an integrated campaign that covers the complete holiday season, from its initial preparations until the new year´s arrival.

We all love Santa, but if we look at him from another angle, he's also a guy that does a lot of inappropriate things. From crossing borders undetected to breaking and entering houses uninvited. But we never see him that way because we choose to see his good side. With this Christmas campaign from creative agency SANTO, Coca-Cola seeks to inspire people to focus on what brings us together instead of what divides us.

The campaign includes the TV commercial 'Accepting Santa' produced by Blue Films, under the direction of Pucho Mentasti.

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Client: Coca-Cola

Agency: SANTO

Title: Christmas 2019

CEO: Maxi Anselmo

Director of creative strategy: Sebastian Wilhelm

CCO: Maxi Itzkoff

ECD: Ariel Chiesa / Darío Porterie

General Account Director: Florencia Spinetta

Account Director: Sabrina Santos

Production Director: Leandro Sussman

Production Assistant: Juan Ignacio Contino

Production

Production Company: Blue

Director: Pucho Mentasti

Executive producer: Gonzalo Fontana

Line Producer: Rosario Rodriguez Cappa

DOP: Nicolas Puenzo

Edit: Vanesa Ferrario

Post production imagen: MPC / Bitt

Animation / Postmedia

Executive producer: Camila De Biaggi

SFX/ Post Supervisor: Alvin Cruz / Marcos Ferrari / Gaston Musarra

Executive Producer: Chris Connolly / Mariana Motta / Martin Musarra

Sound design: Bamba

Excecutive Producer: Manana Fraga - Tomás Becu

Director of short videos: Dante Anselmo.

Client: Rafael Prandini, Alejandro Ferrer, Carlos Peñaherrera, Daniela Cordova, Alejandro Melcón Ordóñez, Cristina Ordóñez, Luis Pedro Estrada , Ana Isabel Carrión, Erica Tomás.

Category: Carbonated Drinks , Soft Drinks

Genre: Storytelling