K48 has produced a fresh new film for Coca-Cola with creative agency Publicis Italy. Helmed by young Italian-Russian director Van Khokhlov, this short but amusing film bursts with energy.
The ad captures a group of young friends enjoying a summer's day on a rooftop. They chat, laugh, and joke - refreshing their day with a frozen Coca-Cola Lemon. The city of Milan provides an urban backdrop to the fun activities of those in the film.